Ariel Hyatt’s “Blog Challenge”

Ariel Hyatt, CyberPR

It was just about this time two years ago my father and I were working on a project as co-writers; co-producers and partners in his own album project. I was writing most of the backing tracks, especially the rhythm parts and string arrangements, while he was writing, developing and improvising the lead melodies. He and I had been talking about several strategies on how to release and promote the music once we finished the project. And I thought it might prove useful to get a fresh perspective from someone in the business, but not related to our project.